POSTOJIM

The "POSTOJIM" app was developed as a collaborative concept project between APURI and the Museum of Modern and Contemporary Art (MMSU) in Rijeka, Croatia. This joint effort aimed to generate interest in visiting the museum and showcase artworks that are not available year-round.

My app revolves around images, drawings, and artworks that are not consistently on display in museums. The primary objective of the campaign is to promote these "hidden" artworks, engage with the public, and generate promotional material to benefit the museum.

The concept involved placing posters throughout Rijeka, featuring a curated collection of artworks. These posters could showcase the creations of a single artist or present a selection of multiple pieces, as long as they originated from a hidden/non-exhibited collection. Each poster would incorporate a QR code that conceals the most captivating portion of the artwork. When citizens scan the code, they would be redirected to a dedicated web page.

The web page would offer a comprehensive view of the artwork, accompanied by static information and an interactive description that encourages citizen participation.