PIP REDESIGN

For the summer semester project (3rd year of undergraduate studies), we were tasked with redesigning and creating packaging for an existing brand. The idea was to modernize and simplify the brand. I transformed the old logo into an open type so that each jar would be unique. As for the packaging, the goal was to create a visible distinction for each jar and make it stand out from the competition.
In collaboration with my mentor, we made a thoughtful decision to maintain the logo's fluidity, allowing it to possess four distinct designs that could be seamlessly interchanged.